Fifty five year 9 business studies students from Futures Community College took part in an educational programme at Surrey based Thorpe Park earlier this month to learn how the theme park is marketed.
The students are studying the OCR national business studies course where assessment is based entirely on course work. The Thorpe Park visit is an excellent case study as the base for this course, as it provides a good combination of fun with learning. Whilst students have the opportunity to enjoy the theme park, the day is packed with educational projects and a seminar by Thorpe Park’s marketing team, who explain the development of the theme park, over the last 30 years, into a leading enterprise in the leisure and tourism industry.
The Futures’ students explored the core marketing principles and research methods used by Thorpe Park and learned how visitors are attracted from across the UK. Additionally, the students discovered how different marketing techniques are used to identify the park’s customers and to make sure their needs and expectations are met, and the marketing and promotional incentives used.
As Mrs Winn, Futures’ vice principal explained “We take students to Thorpe Park every year because it provides an excellent model for the OCR national business studies course, and has just the right mix of education and fun to keep students engaged”."
The students are studying the OCR national business studies course where assessment is based entirely on course work. The Thorpe Park visit is an excellent case study as the base for this course, as it provides a good combination of fun with learning. Whilst students have the opportunity to enjoy the theme park, the day is packed with educational projects and a seminar by Thorpe Park’s marketing team, who explain the development of the theme park, over the last 30 years, into a leading enterprise in the leisure and tourism industry.
The Futures’ students explored the core marketing principles and research methods used by Thorpe Park and learned how visitors are attracted from across the UK. Additionally, the students discovered how different marketing techniques are used to identify the park’s customers and to make sure their needs and expectations are met, and the marketing and promotional incentives used.
As Mrs Winn, Futures’ vice principal explained “We take students to Thorpe Park every year because it provides an excellent model for the OCR national business studies course, and has just the right mix of education and fun to keep students engaged”."
